Lady GaGa has explained the concept behind the video for ‘Telephone’

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Lady GaGa has explained the concept behind the video for ‘Telephone’.

The promo premiered last night and GaGa has now revealed that she wanted to surprise the public with the film. “There’s certainly always a hidden message in my music videos,” she told E! News. “But I would say, most predominantly, I’m always trying to convolute everyone’s idea of what a pop music video should be.” She continued: “There was this really amazing quality in ‘Paparazzi’, where it kind of had this pop music quality but at the same time it was a commentary on fame culture. In its own way, even at certain points working with [director] Jonas [Åkerlund] really achieved this high art quality in the way that it was shot. “I wanted to do the same thing with this video – take a decidedly pop song, which on the surface has quite a shallow meaning, and turn it into something deeper.” GaGa added that she had been interested in the idea of communication in the video. “[I wanted to take] the idea that America is full of young people that are inundated with information and technology and turn it into something that was more of a commentary on the kind of country that we are,” she said. She also revealed that director Quentin Tarantino had been involved in the promo, saying: “There certainly is a Tarantino-inspired quality in the video. I mostly love the way he uses different forms to create something new. “His direct involvement in the video came from him lending me the Pussy Wagon [from Kill Bill]. We were having lunch one day in Los Angeles and I was telling him about my concept for the video and he loved it so much he said, ‘You gotta use the Pussy Wagon’.” Source: DigitalSpy

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BORN THIS WAY - 2/11/11

LADY GAGA