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Lady Gaga Rumored To Be Designing Sunglasses Line
Singer is reportedly teaming up with British eyewear company Linda Farrow.
Lady Gaga is a creative director for Polaroid and has created her own pair of Heartbeats headphones. Now there's a rumor that she is in talks to design her own line of sunglasses for British eyewear company Linda Farrow. Fans of Gaga know that she isn't new to the world of sunglasses. Most of her videos have included some Gaga take on them. And now, reports that Gaga could be the latest person to collaborate with the company, which has been creating eyewear for 40 years and has worked with a number of designers, including Alexander Wang, Matthew Williamson, Dries Van Noten and singer Róisín Murphy. A rep for Farrow hadn't responded to MTV News' call for comment at press time to confirm the report. In Gaga's latest video, for "Telephone," she wears a pair of sunglasses made of burning cigarettes. She's also debuted new and fresh eyewear looks in her videos for "Poker Face" and "Bad Romance." "We design a pair of sunglasses in every video," she's said of the Haus of Gaga, explaining her inspiration for the looks, including the razor-blade sunglasses in "Bad Romance." "I wanted to design a pair for some of the toughest chicks and some of my girlfriends — don't do this at home!" She may be designing sunglasses for the company, but she has said in the past that she isn't interested in designing a clothing line with her Haus of Gaga. "They're my best friends," she said. "I'm not really sure what the world thinks ... but I do hear things like, 'Who is the Haus of Gaga?' and 'Are you putting out a fashion line?' And no one gets it. It's not a commodity. It's not something that's meant to be sold."

Lady Gaga Has Made Dance Music Mainstream, DJ Tommie Sunshine Says
At WMC 2010, the house DJ says success of Gaga and Black Eyed Peas is inspiring new artists.
MIAMI — There is something special in the air in South Beach. You'd expect the mood to be euphoric on day three of the Winter Music Conference, the annual dance music conclave that brings together fans, artists and event promoters from around the world. But this year, people seem to be in an even more delighted mood than usual.House DJ and rock-remix impresario Tommie Sunshine, who's been attending WMC for the past 14 years, attributes the extra happiness to the increasing relevance of dance music today. "Recently, David Guetta played Pacha in New York on a Wednesday night," Sunshine told MTV News when we caught up with him poolside on Wednesday at the Raleigh Hotel. "And he and Will.I.Am went two for two all night long. When they played one of the songs Will sang, he sang it live. Three in the morning, Fergie shows up, starts singing all the Black Eyed Peas stuff live. Then Estelle shows, and they do 'One Love' together. I mean it was a rock concert in Pacha in New York City. People going absolutely mental on a Wednesday night till 5 o'clock in the morning. It was incredible." Indeed, the success of the Black Eyed Peas and recent Billboard magazine cover boy David Guetta is the talk of WMC 2010. Virtually, every artist MTV News interviewed on Wednesday spoke reverently of what they have done for making dance music popular. But Brooklyn-based Sunshine wants to remind folks that credit is also due to Lady Gaga. "Anybody that is in South Beach right now that discredits Lady Gaga for what she has done for electronic music is out of their mind," Sunshine said. "I mean [Gaga producer] Red One and Space Cowboy and her, in collaboration, have done so much for making dance music mainstream. I'm sorry, but there wouldn't be a David Guetta top 10 hit ... there wouldn't be this Black Eyed Peas record, if it wasn't for The Fame. The influence of that record is epic, and we are hearing talking about all of this because of that." And for Sunshine, the blockbuster scale of Gaga's music videos is also helping the scene regain the prominence it held a few decades ago. "You see the video for 'Telephone,' and you're like, 'This is real stuff here,' " he marveled. "I mean, this is mega serious money being spent to put together amazing videos, using real film directors, for a dance record. That's a dance track! That is the 'Thriller' of our time, you know. And there is all this hubbub about it. I haven't seen that kind of [excitement] over a video in 20 years. I mean, MTV did that all the time back in the '80s ... and now it's back. And it's back with dance music." Sunshine — who has gained attention through notable remixes of Fall Out Boy, Panic! at the Disco and Good Charlotte — said he thinks that the industry is encouraged, and talent from around the world is coming out of the woodwork. "I've been a DJ for 18 years, and I've been making music for over a decade," he said. "I've never been this excited about making music. I'm starting a record label because I feel like there is such a wealth of talent now. It's called Brooklyn Fire, and I've found guys from all over the world. Some of these guys I'm working with, they are in New Zealand. They are all over Europe. They are in Jakarta, Indonesia. With the Internet and Soundcloud and all of these other things that connect us all, Twitter — I've found most of the artists on my label over Twitter. It sounds crazy, but this is how we are all doing business now."

Lady Gaga Breaks Records In Sales, Video Viewings
Gaga's videos have exceeded 1 billion views online.
Lady Gaga is having quite a week. After the announcement that she's about to start work on her next music video for her "Alejandro" track comes news that she's broken two records, one for video views and one for music sales. First off, the singer is now the only digital-era artist to top the 5 million sales mark with her first two hits, according to Yahoo Music. Gaga broke the record when her single "Poker Face" reached 5 million in sales after her debut single, "Just Dance," accomplished that feat last year. The only other act with two songs at or above 5 million is the Black Eyed Peas, according to Yahoo. And if selling millions of records weren't enough, Gaga also reached the 1 billion mark in video views. According to Mashable, with numbers and analytics compiled by Visible Measures, Gaga is the first artist to have her videos reach 1 billion views. Three of her music videos hold spots in the 100 Million Club, including "Poker Face" (374,606,128), "Just Dance" (272,941,674) and "Bad Romance" (360,020,327). Most of the streams are through Vevo and YouTube. Following close behind Gaga's record are "Twilight" (980 million) and Soulja Boy Tell'em (860 million). Last weekend, Gaga celebrated her 24th birthday and showed off one of her gifts online. In a photo posted on Twitter, she held up a red teacup and wrote, "Nothing like a communist-red teacup to make for the perfect Birthday gift. Last words are for fools who haven't said enough."

Lady Gaga Says 'Alejandro' Video Won't Be 'Telephone' Sequel
Third video from Fame Monster rumored to be directed by fashion photographer Steven Klein.

After the enormous attention Lady Gaga's elaborate "Telephone" video has received, expectations are very high for her next one. The singer, who is currently on tour in Australia, talked with radio station Nova 96.9 FM and dished a bit about what she has in store for "Alejandro," the third clip from her Fame Monster LP. "I'm so excited about the 'Alejandro' video," she told the station. "Actually, we're shooting it very soon and I don't want to say who the director is yet because it's going to give a lot away." When asked if she could reveal anything more, it was evident that she intends on keeping the music video's concept secret. "Are you absolutely mad? I would never, ever tell you!" she laughed. "I would be more likely to lie through my teeth to you what the video's about so that you could all be surprised. But I will tell you it's not the sequel to the 'Telephone' video." WWD reported on Tuesday that fashion photographer Steven Klein will helm the clip, but that information had not been confirmed at press time; reps for Gaga and Klein had not confirmed or provided MTV News with details about the video. For the moment, Gaga is enjoying touring Australia. "What mayhem in Melbourne tonight. Some kids just understand what it means live your eyeliner, breathe your lipstick, and kill for each other." she tweeted on Tuesday. "Writing music, leopard tights, monster varsity jacket I'm grateful to have fans that continue to inspire me Ready to sweat tonight Melbourne," she Gaga tweeted a few hours later.

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BORN THIS WAY - 2/11/11