Lady Gaga Named Creative Director for Specialty Line of Polaroid Imaging Products

ABOUT LADY GAGA

Lady Gaga exploded onto the global cultural landscape last year with her massive pop anthems and her fashion-forward aesthetics. Worldwide she has sold more than eight million copies of her debut album, The Fame, and more than 35 million singles, making her music’s biggest breakout star of the last decade. She is the only artist since the inception of monitored radio airplay to claim five #1 hits from a debut album (“Just Dance,” “Poker Face,” “LoveGame” and “Paparazzi”). Her current tour runs through January 2010 and it follows the release of her new album The Fame Monster. Lady Gaga has also designed her own line of headphones, Heartbeats by Lady Gaga (part of the Beats by Dr. Dre family.)

ABOUT POLAROID

Across several generations, people regard Polaroid® as one of the most trusted, well-respected and recognizable names when it comes to instant photography. Polaroid began more than 70 years ago with polarized sunglasses, evolved into instant film, camera and camera accessories, and in recent years has expanded well beyond into flat panel televisions, portable DVD players, digital photo frames, digital HD camcorders, waterproof digital cameras and more. People can expect to see new products from Polaroid that will deliver the fun, instant gratification and value that the brand has long stood for. Polaroid is registered trademark of PLR IP Holdings, LLC. For more information, visit www.polaroid.com.